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Project Overview

Nestify is a mobile-first furniture marketplace connecting buyers searching for curated, affordable secondhand pieces with sellers looking to rehome quality furniture. The core design challenge wasn't aesthetic — it was trust. Secondhand furniture shopping carries friction: uncertain quality, vague pricing, inconsistent listings. The goal was to make browsing feel as confident and enjoyable as a premium retail app, while serving the realities of a peer-to-peer marketplace.

The Problem

Existing options fall into two camps: overly transactional platforms like Facebook Marketplace (low trust, poor visual hierarchy) or premium retail apps like IKEA that don't support resale at all. There's a clear gap for a product that brings the visual quality of a premium shopping experience to secondhand furniture — without alienating casual sellers.

Key user pain points identified through competitive analysis:

• Difficulty assessing item condition from low-quality listing photos

• Inconsistent pricing with no reference point

• No way to filter by interior style (users shop by aesthetic, not category)

• Listing trust issues — no ratings, no accountability