About Me
Celine Lai
I’m a Senior Product Designer focused on crafting intuitive, scalable experiences through strategy, research, and design—driven by empathy and real-world impact.
Experience
My Design Journey
A look into the roles, teams, and work that shaped my path.
Work History
Neutriva
Product Designer
Nov 2025 - Present
• Designed key iOS features aligned with Apple’s Human Interface Guidelines.
• Partnered with engineers to turn complex ideas into simple, elegant designs.
• Championed accessibility and design consistency across Apple platforms.
Eureka Ergonomic
UIUX Designer
August 2020 - June 2023
• Redesigned core booking and listing flows, leading to a 22% increase in conversion rates.
• Worked cross-functionally with research and engineering to improve host onboarding.
• Helped implement a cohesive design system across web and mobile platforms.
Lumen Technologies
Product Designer
September 2019 - June 2020
• Redesigned key user flows for a mobile app, improving task completion by 35%.
• Conducted user research and usability testing to inform design decisions.
• Introduced component libraries that reduced design handoff time by 40%.
Spotify
UI/UX Design Intern
May 2018 - August 2019
• Designed new features for the Spotify desktop experience with a focus on personalization and discovery.
• Conducted user interviews and A/B tests to validate design hypotheses.
• Collaborated closely with product managers and engineers in agile sprints.
Work History
Neutriva
Product Designer
Nov 2025 - Present
• Designed key iOS features aligned with Apple’s Human Interface Guidelines.
• Partnered with engineers to turn complex ideas into simple, elegant designs.
• Championed accessibility and design consistency across Apple platforms.
Eureka Ergonomic
UIUX Designer
August 2020 - June 2023
• Redesigned core booking and listing flows, leading to a 22% increase in conversion rates.
• Worked cross-functionally with research and engineering to improve host onboarding.
• Helped implement a cohesive design system across web and mobile platforms.
Lumen Technologies
Product Designer
September 2019 - June 2020
• Redesigned key user flows for a mobile app, improving task completion by 35%.
• Conducted user research and usability testing to inform design decisions.
• Introduced component libraries that reduced design handoff time by 40%.
Spotify
UI/UX Design Intern
May 2018 - August 2019
• Designed new features for the Spotify desktop experience with a focus on personalization and discovery.
• Conducted user interviews and A/B tests to validate design hypotheses.
• Collaborated closely with product managers and engineers in agile sprints.
Stack
Figma
Framer
Sketch
Adobe XD
Photoshop
Illustrator
MagicPath AI
Claude
Slack
Stack
Figma
Framer
Sketch
Adobe XD
Photoshop
Illustrator
MagicPath AI
Claude
Slack
Lifestyle
Beyond the Screen
A glimpse into the passions and moments that drive my creativity.
Landing Page.
Landing Page.
Simple, bold.
Simple, bold.
E-commerce Fast Checkout
Vision Pulse Marketing
New Age Festival
FitSync
Modern Eats